Monster Energy Becomes Bellator’s Official Energy Drink Partner
Quinton “Rampage” Jackson Now Part of The Monster Energy Athlete Roster;
1st Monster/Rampage Event This Friday February 28th
Newport Beach, Calif. (February 25, 2014) – Bellator MMA, the world’s largest global tournament based mixed martial arts promotion and Monster Energy, the world’s leading energy drink company, announced today a new multi-year relationship making Monster Energy the “Official Energy Drink Partner” of Bellator.
On Friday, February 28th, live on Spike TV, the alliance formally kicks off during Bellator’s Season 10 Premiere from the Mohegan Sun Casino in Uncasville, CT. Monster Energy will be strategically integrated throughout the Bellator live event experience. Monster will own highly visible inventory inside the Bellator cage and activate at various consumer touch points in-arena. In addition, Monster is extending their Monster Girl program with a marquee position in sponsoring the Bellator Girls.
Monster has also expanded its athlete roster with the addition of MMA icon Quinton “Rampage” Jackson to their stable of sponsored athletes. The Monster logo will be featured prominently on Jackson’s fight gear as “Rampage” prepares for his February 28th Light Heavyweight Tournament debut.
“When sponsorship opportunities arise like the Monster Energy alliance, fighter involvement is paramount,” Bellator Chairman & CEO Bjorn Rebney said. “Bellator’s talent connects with Monster’s brand identity and as this partnership continues to develop, you will see more Bellator fighters have the opportunity to be involved with the Monster Energy brand. This benefits our fighters both financially and from an exposure perspective. It really is a win-win for everyone involved.”
To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcast on Spike.
“As Monster was looking to extend its sports platform and build equity within MMA, there was no other choice than to partner with Bellator,” said Cody Dresser, Director of Action Sports at Monster Energy. “From Bellator’s talent roster, national platform, global reach and the Bellator girls, the alignment was purely endemic. Couple Bellator’s strengths with the power, reach and digital prowess of the Monster brand, and the sky is truly the limit.”
“Monster Energy is a global brand that will have great impact throughout all aspects of Bellator live events and programming as our official energy drink partner,” Rebney said. “Monster Energy is seamlessly connected to the male demographic that consumes Bellator on a weekly basis. The synergy in both brands is dynamic and our fans will experience a unified integration between Monster Energy and Bellator beginning on February 28th and over the coming year.”
PHOTO © HANS MOLENKAMP// MONSTER ENERGY/All Rights Reserved
For more information, visit Bellator.com, follow Bellator on Twitter @BellatorMMA, follow Bellator Chairman & CEO Bjorn Rebney @BjornRebney and check out Bellator on Facebook at www.facebook.com/BellatorMMA
About Bellator MMA
Bellator MMA is the world’s largest tournament based Mixed Martial Arts organization. Televised to nearly 500 Million homes worldwide in over 140 countries, Bellator’s majority owner is entertainment giant Viacom. In the United States, Bellator can be seen on Spike TV, the MMA television leader. With over 175 world-class athletes under contract, Bellator is home to many of the sport’s top mixed martial artists. Bellator’s founder & CEO, Bjorn Rebney, is an experienced fighting sports and entertainment executive with a deep commitment to the purity and integrity of the sport of MMA and its athletes. Bellator’s core philosophy is that title shots should be earned, not given. This belief gave rise to Bellator’s real sport, tournament-based format, which gives Bellator’s tournaments a true playoff feel that keeps the sport true and distances itself from the subjective side of fighting sports found in organizations that utilize a matchmaking/casting formula. Bellator MMA is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Newport Beach, California.
About Monster Beverage Corporation:
Based in Corona, California, Monster Beverage Corporation is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Beverage Corporation supports the scene and sport. Whether motocross, off-road, NASCAR, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Beverage Corporation including all of its drinks at www.monsterenergy.com.
About Spike TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
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